June 24, 2003

RICHMOND, Va. - American Baptist Churches USA announced the release this week of a 30-second public service announcement (PSA) intended to raise popular awareness about local congregations and the denomination as a whole. It is being distributed to and tested in several major media markets, including Richmond during the General Board and Biennial meetings of American Baptist Churches USA here June 23-30.

The spot also will be available for viewing on the ABCUSA Website-www.abc-usa.org.

Entitled "Epiphany," the concept features a busy, young professional in a fast-paced urban environment who, having seen a homeless family on his daily commute, is moved to return to the family and offer assistance. The final image fades to a screen with text that asks, "Isn't it time to choose a different direction?" The name American Baptist Churches USA appears below the question.

The PSA was sponsored by the denomination's NEW LIFE 2010 renewal emphasis and was produced to support churches in reaching out to individuals who are seeking spiritual meaning. If testing is successful and funds are available, similar spots may be produced as part of a broader, identity campaign.

The PSA can be made available to regions and local churches in a format that can be customized for use in local broadcast, cable or satellite markets. For information about testing the spot in your area contact Victoria Goff, associate director of Electronic Media for National Ministries: 1-800-ABC-3USA/x2073; vgoff@abc-usa.org.

American Baptist News Service